Do you know that all big brands can afford to air these expensive TV ads because you actually pay for them? That’s right! They air these TV ads to built a brand that you’ll pay more for – and most of the time it works.
Go to your local supermarket and pick a fairly standardized product such as Ibuprofen. The own brand product will be at least $3 to $10 cheaper than a well-known brand such as Nurofen. Yet, the tablets contain the exact same ingredient. The only difference is fancy packaging and your perfection of the brand!
So, see through the ads, hype and fuss. Be brave and stock up on own brand supplies – you could save hundreds a month!